RAW Poets

Building a design system for the RAW Poets, visualizing the juxtaposition of grit and vulnerability in their poetry.

Web DesignBrand Identity

RAW Poets

The Challenge
Branding self expression.

The Raw Poets are a poetry collective based in New York City. The acronym stands for Rebellious Assertive Writers, which best describes the group’s dynamic. I set out to design an identity that represents the group’s unique take on spoken word.

Being a group of writers first, the pen serves as an icon for these wordsmiths.

RAW Logo
RAW Colors

What's in a brand?
The RAW Poets ethos

The brand focuses on juxstaposing clean minimalism & grit. With every promotional image, we aim to delight visually, but keep typography clean and prominent. Designing for a poetry group– we've got to respect words.

RAW Landing
RAW Latest
RAW Post

Mobile Friendly
Tickets at your fingertips.

Doing most of their marketing through social, having a website optimized for mobile is crucial. Beauty and ease of use on every screen was a priority

RAW Mobile